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ENLARGE
This is an example of "id-bags" made by Impressa Designs of Fort Collins.
Louis Vuitton who? Why display the name of a mass-cultured mogul on your stylish handbag when you can display your own company?
Flashing the name of a millionaire designer on your purse to your networking crowd and coworkers may impress a few people, but wouldn’t you rather have name on it that’s much more personal?
Fort Collins resident Mary Brophy, owner of Impresa Designs Inc., has created handbags that do just that: express people's corporate identities instead of distant designers who have no place in their personal lives.
She calls them “id-bags.”
“The id-bag is good for people who like to network a lot and can and it costs less than a printed ad,” said Brophy, adding that it's easy to strike up a conversation over your id-bag when meeting new people.
Some local business owners who carry id-bags include accountant Andrea J. Smith, Susan Whitley of Reiki Center of the Rockies and life coach Joan King.
Laurie Macomber of Blue Skies Marketing just ordered an id-bag for her laptop.
“My old laptop was pretty beaten up,” but her new laptop will be “nicely nestled” in her new bag—one with her company logo all over it.
“I have a lot of branding on my car,” she said, “so it’s perfect for my bag.”
Customers can choose from six customizable bag types on www.id-bags.com, such as messenger bags, portfolio bags, and medium or large totes in either faux suede or twill, and nearly 50 graphic patterns.
All bags are made in the United States and are shipped anywhere in the country within six weeks.
Each personalized bag carries a company logo, name or initials multiple times, creating a statement along the lines of an haute couture designer bag, Brophy said.
“The bag designer is you,” Brophy said. “Every woman should be walking around with her initials and her brand instead of someone else's.”
Flashing the name of a millionaire designer on your purse to your networking crowd and coworkers may impress a few people, but wouldn’t you rather have name on it that’s much more personal?
Fort Collins resident Mary Brophy, owner of Impresa Designs Inc., has created handbags that do just that: express people's corporate identities instead of distant designers who have no place in their personal lives.
She calls them “id-bags.”
“The id-bag is good for people who like to network a lot and can and it costs less than a printed ad,” said Brophy, adding that it's easy to strike up a conversation over your id-bag when meeting new people.
Some local business owners who carry id-bags include accountant Andrea J. Smith, Susan Whitley of Reiki Center of the Rockies and life coach Joan King.
Laurie Macomber of Blue Skies Marketing just ordered an id-bag for her laptop.
“My old laptop was pretty beaten up,” but her new laptop will be “nicely nestled” in her new bag—one with her company logo all over it.
“I have a lot of branding on my car,” she said, “so it’s perfect for my bag.”
Customers can choose from six customizable bag types on www.id-bags.com, such as messenger bags, portfolio bags, and medium or large totes in either faux suede or twill, and nearly 50 graphic patterns.
All bags are made in the United States and are shipped anywhere in the country within six weeks.
Each personalized bag carries a company logo, name or initials multiple times, creating a statement along the lines of an haute couture designer bag, Brophy said.
“The bag designer is you,” Brophy said. “Every woman should be walking around with her initials and her brand instead of someone else's.”
